MOBILE APP
helping guests make confident decisions, faster + 1.5% LIFT IN CONVERSION
Introduced a native "Compare" feature within the IHG app—allowing users to view hotels side by side, compare amenities, and see map context all in one view.
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Digitized the checkout process within the IHG mobile app, enhancing the overall guest experience through an intuitive, frictionless flow.
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LOYALTY & WEB
40% YOY GROWTH IN ENROLLMENTS + 1.5M REWARDS REDEEMED IN THE FIRST YEAR
Crafted key UX and UI enhancements across the IHG One Rewards ecosystem, focusing on both member experience and business value delivery.
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