OVERVIEW
How might we create a centralized reporting experience that gives teams real-time, role-specific insights?
IMPACT
WES overall engagement increased by 15%, mobile views improved tracking for regional and remote leaders
CHALLENGE
DESIGN STRATEGY
Tailored reports by role, cleaned up views, and filtered out the clutter.
Starting with user interviews and internal analytics reviews, we:
Mapped out primary roles and their data needs
Introduced preconfigured reporting widgets and smart filters
Built responsive views for tablet and mobile
SOLUTION